Companies can spend a lot of time and money on flashy exhibition stands and attending conferences and trade shows, yet they all too often neglect spending time and effort in the one area that can really help to sell a company at these sort of events - the staff.  All too often, the staff that are sent on this type of work are not as well trained or prepared as they should be.  Unless they are taught how to deal with and understand the mentality of people at trade shows, companies will never get the best value for money out of them.

Do the staff that you have attending the next exhibition follow these rules:

• Be accessible to all.
• Present the right image.
• Make the customer feel welcome.

If these three basic rules are found it can make things a lot easier for everyone involved. Usually there are two types of people running exhibition stands - people who would rather talk to each other than visitors, and those that push the sale at clients far too strongly. Both of these can be very off putting for all involved, and it is important to realise that the best people at these events try and project the best image possible for the company, and are able to answer all customers questions and queries competently. The need to be able to communicate at at a high level and spot time wasters before they have wasted their time, rather than after.

Training people on how best to work at a trade show or exhibition is a better investment than an even flashier exhibition stand to attract attention.

Related posts:

1. Generating Leads At Exhibitions
2. Suggested Employee Workshop - Communication Skills
3. How To Plan An Employee Workshop

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