Jul
22
An area that is often over looked in sales is that of giving presentations. A well crafted and delivered presentation can close a sale in five minutes. A badly built and poorly delivered presentation can ruin any rapport you have built with the potential client and may ruin you chances of ever getting the sale.
So how can you make sure that you aren’t going to deliver a bad report? There are three main areas you should concentrate on - Intellectual Skills, Physical Skills and Interactive Skills.
Intellectual Skills
This includes the planning of the presentation, what is going to be in the presentation, and how you are going to deliver the information to your audience. Not all presentations have to just be a slide show and talking, there are other options that may be relevant in some cases.
Physical skills
This is how you give the actual presentation. You need to make sure you make eye contact with your audience, that you pause where required and don’t just rush though the presentation as quickly as possible. You need to take command of the meeting and make sure that the entire audience is listening to you everyword. You need to make sure that the client is hoping that you continue to speak rather than hoping that you will be done soon.
Interactive Skills
This is how you and the audience interact. You need to make sure that you are engaging the client. That you are creating a dialogue where they can ask you questions and you can answer them without breaking the flow of the presentation. Are you going to involve the client in the presentation?
The most important thing though, is to make sure that you know what you are talking about. Even the best presenter will fail and leave a bad impression if they are unsure of what they are talking about.
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