If your business is good, and orders are coming in, it often feels like you might not have to the time to take a step back for a spot of analysing. Well, many very successful organisations are sending their management teams on management training courses to better their analytical skills. One such field worth looking [...]

The principle of reciprocity is a strong one. Charities send millions of envelopes a year to households in an appeal for donations. They usually enclose a pen ‘as a gift’, in the hope that it encourages the individual’s in-built programming for reciprocity to kick in, and make a contribution.
Corporate gifts are a vey popular method [...]

This is the last in a series of articles dedicated to identify four core principles or qualities that every organisation should possess if they want to survive and thrive in today’s competitive environment.
Whether you’ve undertaken a sales training course, a management training course, or a soft skills training course, one or more of the these [...]

The growth in management training courses and personal development training courses suggests that companies are increasingly looking for a competitive advantage in the marketplace by investing in individuals.
The boundaries of management are becoming blurred, as can be learnt by understanding new techniques, cultures and practices being developed and refined all over the word (see article [...]

In an effort to improve the efficiency, effectiveness and excellence of public services, the Government has a scheme for Customer Service Excellence. It was designed to provide a “practical tool” for delivering customer centric service to a high standard.
The Customer Service Excellence Standard focus on areas which research has indentified as most important in the [...]

Many businesses are looking to extend the way in which they can reach a new customer base, or target a particular demographic of customer. There are various direct and indirect methods that a company may be able to investigate to get new business.
Special events may provide an opportunity to see, test or discuss a company’s [...]

In a previous article (see What’s your ideal Customer Profile?) we looked at the power of profiling your client base. Many businesses haven’t even got that far, since they don’t have a clear idea of who their best customers are.
The 80/20 rule or Pareto’s Principle can be applied to a lot of aspects of commerce. [...]

Businesses (and management training courses) are beginning to focus more on core principles to reach goals, and not on a rigid set of procedures and dictums. This is enabling key staff to chart a straighter course for navigating their companies through the choppy waters of the economic slowdown.
In a previous article, we look at the [...]

Let’s look at four sound principles of a healthy organisation, starting with the first:
Effective Planning
In many small and or growing companies, the process of planning falls by the wayside. Too much time is spent dealing with the day to day juggles and challenges, and frankly, fire fighting. There is little congruence, no shared vision, and [...]

Gone are the days when simple advertising in the local publication, national press or even television was enough to build customer loyalty. We live in an information age where the internet has revolutionised the way we reach the marketplace.
The internet and the way it’s used for marketing is constantly evolving. When the World Wide Web [...]

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