Jan
2
Opportunity Costs
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It’s a worrying time for small businesses. As if it wasn’t bad enough being in the grips of a global recession, we’re also at the beginning of a new year in which consumers are looking to bunker down and spend little of their hard earned cash.
Businesses need to consider a term that comes up on [...]
Jan
2
Marketing wisely
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It’s critical for the small business owner and manager to take control of their current financial situation and take steps to ensure that every penny is spent wisely. Every pound saved in expenditure is several pounds less needed to be earned in revenue.
As any good management training course will tell you, it’s important to maximise [...]
Dec
31
First Steps for Good Interviewing
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Management training courses often offer modules on recruitment. Poor selection can be a very costly experience both in time and money. Therefore when interviewing for a prospective employee it’s important to remember these basic pointers early on:
Make sure you make them feel welcome
Every applicant is going to be acting to some degree or another. They’re [...]
Dec
29
Management Spotlight: Seth Godin
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In internet terms, Seth Godin is regarded by many as a marketing guru. Author of numerous successful books on the subject, he also claims to have the most popular marketing blog on the web; and is the founder of Squidoo, a blooming recommendation website.
His forward thinking ideas on ‘permission marketing’ have led him to [...]
Dec
28
Management Spotlight: Rosabeth Moss Kanter
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When MBA students or management professionals undertake management training courses, a subject which is always high on the priority list is ‘change management’. And when it comes to change management its worth looking at the work of Rosabeth Moss Kanter.
Kanter is a professor at Harvard Business School and is widely recognised as one of the [...]
Dec
26
Don’t Bother Having Meetings
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It seems to some that much of management’s time is spent in meetings. Meeting for this and that seems to be a popular management activity. Organisations tend to perceive management meetings as vital for everyone to get together and talk. But how much productivity occurs during and as a result of these meetings? Some regard [...]
Dec
25
Rewarding your Employees
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Employee motivation is a hot topic on many management training courses today. The skills and attributes that have led individuals to climb up the corporate ladder, are not necessarily the same skills and attributes needed to get the best out of their teams.
Some managers are afraid of actually rewarding their subordinates, rather than just not [...]
Dec
20
If your company is new, or trying to launch a new product or service, it might be worth investing in your personal development by embarking on some management training courses specifically designed to help you reach your target market.
There are professional companies out there that can help you identify the demographics of your customer; physical [...]
Dec
19
Viral Marketing
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Viral Marketing is a subject that has been cropping up on marketing and sales training courses these days. It’s a strategy that capitalises on the popularity of social network and media sites on the internet such as YouTube, Facebook, MySpace and others.
With the ability for any individual to build and publish a personality, profile or [...]
Dec
16
Measure your Performance
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Many companies operate with two simple rules; get as much money in as possible, and take as little money as possible out of the company in the form of expenditure. That’s fine, there’s nothing wrong with that blanket approach, but it can leave many mangers wondering how to best meet those targets.
That’s why many managers [...]