In internet terms, Seth Godin is regarded by many as a marketing guru. Author of numerous successful books on the subject, he also claims to have the most popular marketing blog on the web; and is the founder of Squidoo, a blooming recommendation website.

His forward thinking ideas on ‘permission marketing’ have led him to become a popular speaker and he holds regular high profile seminars, communicating with internet giants such as Google. He also coined the term ‘IdeaVirus’; where a great product or service infects potential customers and is spread by ‘sneezers’.

His latest book ‘Tribes’ is already a bestseller and follows other successful publications such as ‘Meatball Sundae’, ‘Purple Cow’ and ‘The Big Red Fez’ which started out life as an e-book – the number one e-book worldwide on Amazon for a year until it was published in paper form.

In 1998 Yahoo! bought the interactive direct marketing company Yoyodyne which Godin founded. He was VP for Direct Marketing at Yahoo! for a time before branching out on his own.

However, he’s not just an internet marketing innovative thinker, he’s done his management training course too; Godin has an MBA from Stanford University. Business week labelled him “Ultimate Entrepreneur for the Information Age”.