It’s a misconception that people who attend presentations know what the presenter is going to talk about. People new to giving presentations tend to launch into a stream of consciousness, assuming their listeners are following every word, and know where they are headed.
There’s an old adage when it comes to giving a presentation to your audience. It’s been circulating round the management training circuit for years. It’s a simple three step approach:
1) Tell them what you’re going to tell them
This relates to your introduction. Don’t be afraid to let your audience know why you are there, what you are going to talk about, and what your objective in giving the presentation is. It doesn’t hurt to let them know how long it will take either.
2) Tell them
This is the meat and vegetables of your presentation. Do what you said you were going to do. Do ‘exactly what it says on the tin’. Don’t digress or deviate. Tell them what you previously said you were going to tell them. Tell them clearly and concisely.
3) Tell them what you’ve told them
This is your conclusion. Re-cap what you have talked about; summarise and highlight the key points of your presentation. Remind them of your objective, and remind them why you think they should do, whatever it is you wanted them to do, as a result of your fantastic presentation.